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Cinch tents are really awesome. I mean, it looks like it’s the one stop solution for almost all of the camping needs a person could think of. Tell us more about the amazing features packed inside this pop-up tent.

Jake: Well… All the features have come from the field. They have come from us camping ourselves. From the saying “Isn’t it frustrating that we don’t have…”.

None of the features have been designed in the studio first. Everything revolves around the hands-on experience. Even though some may seem gimmicky like the LED pegs, for instance, they all have a real, practical use. Collectively, all the features make the camping experience easier and more enjoyable.

Being solar powered means you can have all your gadgets charged. Although it isn’t for everyone, as some people like to get away from real life when we camp. But for a lot of people, it’s really  useful.

The heat and light regulating canopy go up in seconds and you can make the tent darker. You can even regulate the heat.

These 2 are some real challenges with camping.

Other features include ease of carrying it and ease of setting up. Options of expanding the capacity are also available.

Behind all the features is a great functional tent. This is the most important thing. The design and functionality are amazing for making your trip easy and fun.

Cinch - Popup tents - interview with I Innovate MagazineCinch - Popup tents - interview with I Innovate MagazineWe looked at your Kickstarter campaign and found it really impressive. I mean, 1,341 backers who pledged £ 366,905- it’s AMAZING. We’d love to hear more about how you went about the campaign, how long it took to prepare for it. What motivated you to go for the Kickstarter community.

Jake: We launched an older edition of the tents via Kickstarter and it worked well. So we decided to launch the new models as well, via the same platform. It’s just a great way to launch a product and if you do well then it takes out the need to involve banks to finance projects. We had a decent number of people waiting to buy as we had sold out the year before and built up a decent waiting list. We were also lucky with some videos going viral which helped build the waiting lists. We made sure we got a great video and we had a great ad agency onboard as well.

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