Somehow, people even in this age of social media and internet marketing think that creative ways of promoting your business are not possible. However, innovative ideas about marketing your business are invented almost every day. You can make use of all possible tools available online and offline to market your products, e-commerce websites, or business etc. So, without wasting any time, let’s get started with these creative ideas for promoting your small business:
Plan Your Marketing Strategy:
The first thing about marketing is weeding out all the non-workable alternatives. Remember, one thing that when marketing your business or products you need to have customized strategy. This simply means that everyone’s formulas may not work for you. You have to short-list items that may prove beneficial for you as per convenience and budget. You must also take duration into account while prioritizing your marketing tools. For example, you can use Facebook, Pinterest, and classifieds to promote your designs and products. But for selling your professional service using LinkedIn, Google Plus, Twitter and visiting cards would much more beneficial.
Try to Grow Your Budget with Results:
At times, small business owners or startups keep a very big budget in the beginning. They spend lavishly in the first 3 months and then get exhausted when things don’t work. Therefore, it is important to increase your budget with results. Always, chalk out feasible marketing plans as per your budget and try being creative instead of going by the tradition.
Use Free Local Classifieds of Search Engines:
Local classifieds of the search engines can prove to be extremely beneficial for your promotion. You can use Google local, Bing places, and Yahoo small business. These are free and you can list your business out here. They give two benefits, the first free publicity and second search engine rankings.
Power of Business Cards:
Using a business card for promoting your business is a traditional method. But you can get creative by using your business card to get clients. Don’t compromise on clarity and design of a business card. Also, make sure that you circulate enough cards at weddings, parties, and any social gathering of like-minded people. Yes, I mean all that. People circulate business cards only at professional meetings or seminars. This is a double-edged sword. You are entering into an automatic competition with others doing same business, and you may get fewer results than expected. So, instead, when you are attending a wedding you might bump more into customers than competitors. For example, if you have made wedding cakes, then you will get readymade clients upon distributing your business cards. This is how you can grow from business to a great business.
Marketing just like charity also begins at home. Going local by contacting local newspapers, cable TV operators, and radio stations will get you the publicity needed. It is always essential to establish your brand and local media are the best option. Local media is also affordable and will help you in laying a strong foundation for your business. Through the medium of local newspapers, cable TV ads and radio stations, you can spread the word about your business.
Provide High-Quality Service and Be Interactive:
The best rule to promote your business in a creative way zeroes down to providing high-quality service. It is a wrong belief that you can sell anything with marketing. You can sell, but you will never create a brand only on the basis of marketing. You need to provide high-quality products or services and also keep an open ear for complaints. Improving and keeping an eye on your competitors will earn your customer loyalty. Loyal customers are your free PR agents, hence, never disappoint them.
I hope the above creative ways of promoting your business have helped you to get a clear idea of creating your road map. Well, wish you good luck in your endeavors