In old days, people used to say that knowing other people is the key to expansion. The same holds true today also. Nowadays, people may call it a business networking or entrepreneur networking, but the idea is same. It’s a must have task for expansion. In fact, a study by Emporia State University revealed that Business networking is one of the 17 skills that every Entrepreneur should have . Amazed and you find this skill difficult? No issue. The good news is that there are several business networking sites and network meetings where you can go to hone this skill and build new relationships.
This article will revolve around networking among entrepreneurs. Be your doubts are shall I do business networking, shall I go that business event, how can I grow my connections even when I suck at making friends. Let’s find out the answers. In this article, I am going to tell you:
- What is business networking or entrepreneur networking.
- Why is business networking important?
- And how can one do business networking?
What is Business Networking or Entrepreneur Networking?
You might have heard this term a lot from the time you were starting your entrepreneurial journey till today. As you’re reading this article, chances are that you do not know anything about it or you know a little about it. But hearing it time by time has revealed its importance to you and you know that it’s one of the most important blocks in your road to success.
According to Wikipedia –
A business network is a type of business social network which is developed to help businesspeople connect with other managers and entrepreneurs to further each other’s business interests by forming mutually beneficial business relationships.
Wikipedia explains it pretty much by itself. But to explain you in a simpler language, here’s our definition.
According to I Innovate Magazine –
And to put more clarity, a business networking is same as entrepreneurs networking.
Why is Business Networking Important?
There are several reasons behind the much-hyped term business networking. I have mentioned in the first paragraph that business networking is one of the 17 must have skills that every entrepreneur must have as stated by Emporia State University. I can write countless importance of it but to keep this article short and sweet, I am also going to write out three most important:
1. Business Networking Provides You Immense Opportunities:
Are you struggling to find your co-founder or are you struggling to find any agency that can create a marketing plan for you at a much less cost? You can find an answer to above questions in the event.
Almost all events have a dedicated time where you go and meet other people. The time is limited to 30 or 60 minutes but you don’t need to spend 20 minutes with a single person. You meet a person, spend 8-9 minutes with him, judge him, exchange business cards, and politely say goodbye to him and meet another person. This 8-9 minutes will not help you to build a relationship but text him on the same night saying that how great are you feeling after meeting with him will make you remembered for a much longer time. A typical text is like:
Hi [name], I must say that I really enjoyed those few minutes at [event name]. As soon I got back home, I checked your website, and found your company’s work amazing. I will definitely refer you to my friends. Have a good night. – [Your Name]
This assures you have built a relationship with him. Make sure that you don’t promote yourself over this text.
2. Knowledge Grows by Sharing:
As a wise person said, knowledge only grows by sharing, you can always gain knowledge by asking others. There must be someone who has been in your shoes and found a way to the problem that you’re facing. The problem may somewhat be different but the summary will be same. You can anytime ask the question to him and may receive something that is out of the box.
Here it comes, the mighty connection. It’s a blessing that I live in a city where film industry in my city is the second biggest film industry in the world. The area where I live is full of aspiring actors. You may find them in gyms, roads, grocery stores, literally everywhere. If you’ve ever known any aspiring actor, he will always say to you that the ticket to act in a film or a TV show, comes by a connection.
This makes sense. When it comes to entrepreneurship, there are countless people in this world. If you want to find your first big client, it cannot happen over a phone call. To make an impact, there must be someone who refers you to him. These connections happen over a business networking event