SBrick, also called as SmartBrick, is the next level in remote controlling your LEGO®. Build more, play more like never before. This is what co-founders of SBrick say. Why shouldn’t they? After all, This tiny brick of goodness works flawlessly with a mobile app.
I must say that I am quite impressed after checking its Kickstarter campaign. I wondered how awesome the idea is and it would be even more awesome if I can share its story with you.
So, I reached out its co-founders for a short interview with Mark, communication director of SBricks, to gain as much knowledge as possible.
Here you go.
The name SBrick sounds pretty interesting. How did you land with such a cool name?
Mark – Thank you! When we first started out, the name we chose first was “Smart Brick,” because that perfectly describes what it is. It’s a brick (that fits into LEGO) and it is also a “smart device”. It’s a real IOT (internet of things) device that you can control using WiFi or Bluetooth. You can attach up to 4 motors or LEDs to the brick and then control it using our app (SBrick), available in both the App Store (iOS) or Google Play (Android). But back to the name, although we started out with Smart Brick (our Twitter handle is @smart_brick) we realized that it sounded too long, so we shortened it to SBrick. Another thing that encouraged up to change the name, ever-so-slightly, was that the website SBRICK.COM was still available.
Tell us more about SBrick.
Mark – When we started working with Hungarian start-ups we also started thinking that we could also develop something in the house. First, we had an idea for a security device that you could wear and that would call for help if you were in trouble. We developed technology for this, but as we were getting more serious about what’s coming to the market when we realized that we were simply too small to tackle the problem which is so large. And it was then that the SBrick founder and CEO, Mr. Lenard Pasztor, came up with the idea of SBrick.
He was at home with his parents for Christmas and had to look in the family basement for something for his mother. While down there he found one of his old LEGO sets. He picked it up, took it upstairs and then put it together. Once it was complete he thought “that’s it? I want it to move!” And that’s when the light went on in his head.
He brought the set into the office and within days we had adapted the technology we had developed for the security device into a primitive remote control. That was January 2014. By August 2014 we were already out on Kickstarter with our first campaign, so the development and turnaround time was very fast for this project.
As we enjoyed our Kickstarter experience so much, we have launched our second product – the SBrick Plus – through the same platform. We went live with SBrick Plus on Kickstarter on Saturday… that’s only 4 days ago.
Who are the persons behind SBrick?
Mark – The CEO and founder is Lenard Pasztor.
I am Mark Bollobas – I do communications and I am the project lead on our education platform.
Along from us, below is the list of all people who are associated with SBricks.