Human mind… Such a curious little space, isn’t it?
I mean, it’s right there, within your 15 cm size of the brain, yet, when you look at it, it is boundless.
The possibles, the thoughts, and the impossibles too.
How many times have you bought a shoe just because there was a sale only for one day? How many time have you subscribed to a magazine just because someone told you it’s good? How many times have you bought a phone just because each of your colleagues is buying it? Wondering why did you make those decisions? Let’s find out now.
As humans evolved, based on the experiences passed on from generation to generation, the mind gets certain insights into the world. Over the time, some things become recurring and become a default setting in our minds.
Thus, despite the obvious logical course of actions, too often our decisions take an irrational detour.
Welcome to the world of cognitive biases, ladies, and gentlemen, where even the most rational of men and women have had experience of these biases.
What is Cognitive Bias
First of all, let’s talk about cognition. It is the mental process of acquiring knowledge and understanding, through thought, experience, and senses.
Cognitive bias, as per Wikipedia,
“refers to the systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion. Individuals create their own “subjective social reality” from their perception of the input.”
In short, it refers to the devotion with which we uphold our existing belief system.
Pretty cool, huh!
11 Cool Cognitive Biases
Well, there are a whole lot of cognitive biases that exist, and thanks to Wikipedia, you can find a list of it at one place. (Don’t worry, there are other websites too)
Almost all different experiences of cognitive bias are a type in themselves. Here are a few of them:
1. Ambiguity Effect:
How many times have you bought a product just because you couldn’t understand it well? You must have thought that you made a right choice by not buying it but what if that product was a brilliant one and your lack of knowledge made you lose that product? Turns out that it’s not only your fault as this happens to most of the people. Remember, what Martha Kent said to Superman in the trailer of “Batman v Superman: Dawn of Justice”? She said people hate what they don’t understand, and she’s right. People don’t like things what they don’t understand. Then how you can even assume that they’ll buy it?
How to Use: Make sure that your potential customers understand your product completely. If you’re a brick and mortar shop, you can hire a salesman to guide your customers, or you can do it yourself. If you run an online store, you can introduce features like Live Chat, intro video etc.