There’s one very common question among bloggers and webmasters which is should I repost my articles to other sites?
The answer is “yes”.
The another most common question is that will this affect my site from the SEO point of view?
The answer is also “yes”. But, there are more positive sides than the negative sides.
If you think that people don’t repost their content, I would like to tell you that you cannot be more wrong. Around 29% of website content is duplicated.
How does reposting your articles to other sites affect your website’s SEO performance?
Here’s a video from Matt Cuts, former head of the webspam team at Google, where he tells what does Google do whenever it finds a duplicated content.
Summary of the video
Whenever Google come across duplicated content, it simply removes all the duplicated content from its search result except one.
How does Google decide which site to keep in the search result?
Based on a blog post by Neil Patel, Google keeps the site with highest domain authority in the search result.
So, what is domain authority (DA)?
As per Wikipedia – The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.
In simpler language, domain authority is a value assigned to a site by search engines based on how well users interact with the site. If users spend a good amount of time on s site, browse multiple pages, share its articles on social media.etc., its domain authority increases.
Sidebar – You can check domain authority of multiple sites at smallseotools.com.
If you post an article on your site and then repost it on multiple sites like medium.com, outbrain.com, etc., most likely Google will keep the site which is having highest domain authority. That’s a bummer.
But, what does Google suggest?
Google has written a beautiful good guideline on duplicated content. Here it is:
If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.
So, there’s no way you can tell Google which site should be shown. You can only keep your content as “noindex” which tells Google that the content should not be indexed. The problem here is the most of the popular sites like medium.com doesn’t allow people to change this attribute.
Here’s a Google guideline on noindex tag.
Providing a link back to your site tells Google that your website has the original content but this does not ensure that Google will display your site.
So, I don’t get to choose which site will Google display. So, should I not repost my content on other sites?
No, you should post. There are many benefits.
- It promotes branding – You should do it for the branding purpose. If you put a link back to your site, you’re telling the readers of those sites that the original content is placed elsewhere and they’ll get to know your site.
- You get traffic – Per my experience, I get around 200-300 visitors per site whenever I repost my stories to other sites. This is not a bad amount.
When should I repost my content and when should I not?
You should repost two out of ten of your excellent articles. The rests should stay on your site. You obviously want Google to show your site in search results. You can promote those content on Quora and Reddit by answering relevant questions.
The science behind reposting two content that you will get exposure among the people of other sites because of your excellent article.
For rest of the articles which are not that good, you can repost them on other sites.
If your site is new (less than 1 year), you will not get any traffic from Google. The only way to get traffic is by getting it from other sites and social media. Reposting your content to other sites help you achieve that.
If your site is quite old (more than 2 years) and you’re already getting more than 50K sessions per month then you don’t need to repost all of your content on other sites. However, guest blogging should always be done.